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Planning for succes s

Our class wiki

welcome to this wiki where we'll practice what we have learned so far.

What are we going to do? Well, we'll try to write a business plan, as for the part related to strategic management

I split you up into groups so you'll have to work in your own group, in your own page

Before getting started I suggest watching a video related to ** Ansoff's matrix **

So, what do you think it is about? According to you, what is Ansoff's matrix for? What is its main aim?

media type="youtube" key="AORoMxgp428" height="315" width="420" align="center"

Here are two screenshots from the video, what are they about? what do they show?





And now are you ready to start writing your simplified business plan Just follow the steps provided

**The business ** (Enter your business name and structure- sole trader, company - main business location, the date you started trading, business, what products/services you are selling and what is the anticipated demand for your product)

**The market ** Market target (who are you selling to?), marketing strategy (how do you plan to enter the market, how do you intend to attract customers)

**The future ** Vision statement (outline your future plan for the business), goals and objectives (what are short and long term goals),mission

**The finances ** (How much money do you need up-front. Where you will obtain these funds)

**Organization chart ** outline your business structure in a chart

**Products/services ** <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 110%; text-align: center;">market position, unique selling, anticipated demand, pricing strategy, value to customer, growth potential (Ansoff's matrix)

**<span style="color: #800000; font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Swot analysis ** <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 110%; text-align: center;">List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats

**<span style="color: #800000; font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Advertising and sales ** <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 110%; text-align: center;">What strategies do you have for promoting and advertising your products/services in the next 2 months?(Print media advertising, online advertising, mail-out)